Our Superfood for Dogs is made in our UK kitchen to veterinary-approved, tasty recipes using high quality, naturally nutritious ingredients.
You will have noticed that a lot of dog food products are labelled “Chicken & Rice” or “Lamb & Rice” – but when you study the ingredients on the back of the bag, you will often find that the main ingredient is rice – not the chicken or lamb that the label led you to believe…Furthermore, you will probably find that the chicken is actually dried poultry meal, or meat by-product meal.
Here at Paw, we do things a little differently.
We believe that meat should make up a larger proportion of your dog’s diet, just as it would have done naturally in the wild. So when we say “Chicken with Herbs” for example, rest assured that when you read the ingredients list, you will find that chicken is the main ingredient. We also believe that dogs should have fresh meat in their diets, not just dried meat meal. All of our recipes contain a minimum of 26% fresh meat and 50%+ meat content overall.
We also add vegetables, some fruits and a variety of vitamins, minerals and other supplements to ensure that every recipe is a complete diet for your dog. The only other thing you need to make available to your canine companion is fresh drinking water.
All of our recipes are made into a dry, complete kibble which is convenient and promotes good dental health. Wet or moist dog foods found in cans and pouches is more likely to sit on your dogs’ teeth and cause decay.
Our food is only available to order on our website; you will not find any Paw recipes on supermarket shelves or in pet shops.
It costs a lot more to make high quality food, so rather than have retailers add their profit margin making our food prohibitively expensive, we deliver directly to our customers so that more dogs can enjoy the benefits of eating Paw.
We have taken the hassle out of re-ordering your dog’s food by offering a subscription service. We ask you a few questions when you sign up, such as your dog’s age and weight, and our clever calculator determines how much food your dog needs, and how often we need to send you a new bag! Since you know your dog better than anyone, you will have complete control to speed up or delay deliveries and the click of a button in your online account.
We believe that consistency in your dog’s diet is important. Sudden changes can cause upset tummies and seriously disrupt your dog’s digestive system. If you are worried about running out, sign up for a Paw subscription and let us do the heavy lifting for you!